Closing deals, but wondering where the cash went?
Bookkeeping and fractional CFO for house flippers and operators. Every deal tracked to a true P&L, so you know the exact profit of every property.
Send me one closed flip. I'll show you what you actually made. Free, with no obligation.
Not ready yet? Download the deal P&L template
Underwritten profit
$46,500
Actual profit
$28,060
($18,440) vs. plan
| Line | Plan | Actual |
|---|---|---|
| Sale price | $355,000 | $349,000 |
| Purchase + closing | ($213,500) | ($214,850) |
| Rehab | ($52,000) | ($62,400) |
| Holding | ($3,600) | ($5,960) |
| Financing | ($10,200) | ($14,780) |
| Selling costs | ($29,200) | ($22,950) |
Illustrative example, not a client deal.
- Deployed by our founder
- $2B+Deployed by our founder
- Real estate transactions
- 10,000+Real estate transactions
- Published pricing
- $300/moPublished pricing
Most bookkeepers treat real estate like a retail store
We treat every deal like its own asset. We only do bookkeeping for real estate investors and operators.
Typical bookkeeping
Sorted by account| Sales | $1,050,000 |
|---|---|
| Property purchases | ($640,000) |
| Contractors | ($121,560) |
| Materials | ($84,210) |
| Closing costs | ($63,400) |
| Interest and points | ($38,900) |
| Utilities and taxes | ($36,120) |
| Net profit | $65,810 |
Which deal lost money? The books can't say.
InvestorCFO
Sorted by deal| 1418 Example St. | $28,060 |
|---|---|
| 22 Sample Ave. | $41,700 |
| 905 Placeholder Rd. | ($3,950) |
| Net profit | $65,810 |
905 Placeholder Rd. lost $3,950. Now you know why.
Illustrative example. Same year, same $65,810 profit, two very different answers.
The Deal Tracker System
Our monthly bookkeeping, built the way institutional funds track every home: each property is its own job from contract to close. $300/month, plus $200 to open a flip and $100 to close one.
Per-deal job costing
Reconciliations
Settlement statement entry
Monthly reports
The 13-Week Cash Framework
Our fractional CFO add-on, for operators who need someone to own the forward-looking numbers but can’t justify a full-time hire. $1,200/month on top of bookkeeping. Each month:
- Budget vs. actual, per deal and for the company
- A rolling 13-week cash forecast
- A capacity read on how many deals you can carry
- One review meeting
Illustrative example. Week 9: a closing slips while two rehab draws land.
Advisory
Paying for leads? Stop losing the revenue.
Lead to Revenue finds where paid leads leak between first contact and closed deal, from speed to lead and CRM follow-up to reporting, automations, deal modeling, and dispo, and fixes the biggest leaks first.
Simple, published pricing
No discovery call needed to find out what it costs.
Bookkeeping
Monthly books with every deal tracked to its own P&L.
$300/mo
+ $200 to open a flip, $100 to close one
- Per-deal job costing
- Bank, card, and loan reconciliations
- Settlement statement entry
- Monthly company and deal reports
Most complete
Bookkeeping + Fractional CFO
Everything in Bookkeeping, plus someone who owns the forward-looking numbers.
$1,500/mo
$300 bookkeeping + $1,200 CFO add-on, plus per-flip fees
- Everything in Bookkeeping
- Budget vs. actual, per deal and company
- Rolling 13-week cash forecast
- Capacity read on deals you can carry
- One monthly review meeting
One-time onboarding $1,000. Catch-up work quoted per month behind. See full pricing
Run by an institutional operator
Mac Cobb spent his career buying and managing single-family homes at institutional scale, at BLVD, SFR3, and Invitation Homes, after starting out as a controller, accountant, and treasury lead.
Institutional funds track every home as its own investment. InvestorCFO brings that same discipline to independent investors.
- Transactions
- 10,000+Transactions
- Capital deployed
- $2B+Capital deployed
- Deployed at BLVD
- $746MDeployed at BLVD
- Markets led at SFR3
- 22Markets led at SFR3
Not ready to send a deal?
Run the numbers yourself with our free deal P&L template for Excel and Google Sheets.
Start with one deal.
Send the numbers from one closed flip. You get back a true deal P&L, side by side with what you underwrote. Free, with no obligation.